A “hearty and rich” vegan pie now on the menu at Mad O’Rourkes Pie Factory


The pie, fries and gravy are a British institution and a Black Country pie maker thinks no one should miss it.

And thanks to Mad O’Rourkes Pie Factory’s latest innovation offering a meatless alternative to a British classic, vegan customers shouldn’t miss out.

They’ve brought a herbal twist to a comfort food staple for many – adding Jack the Lad’s Pie to their restaurant and the Pies by Post menu just in time for Veganuary.

Read more: We tried Burger King’s new vegan nuggets – and this thing really surprised us

A spin on a classic steak and mushroom pie, Jack the Land features jackfruit, button mushrooms and onions, which are slowly cooked in a rich sauce before being coated in their famous golden crust.

Inspired by his vegan daughter, Mad O’Rourkes owner Peter Towler wanted to create something a little different from the usual herbal options seen on restaurant menus across the country.

He said: “Although there are a lot more options than before, when it comes to dining out my daughter often finds that she has to choose between the same types of dishes which can become a little annoying.

“She misses hearty comfort food.

“So with that in mind, we wanted to create a pie that had the same rich, substantial filling you’d get with something like a steak pie, but with all plant-based ingredients.

“Rather than using meat substitutes, we went with jackfruit which gives you a meaty texture but it’s completely natural – and delicious if I say so myself!”



Mad O’Rourke’s pie factory in Tipton

A Black Country institution, there has been an inn on the corner of Hurst Lane and Sedgley Road West in Tipton since the 1860s.

The old Doughety Arms was renamed Mad O’Rourkes Pie Factory in 1987 – and they’ve been baking their famous pies ever since.

Having taken over the business from the O’Rourke family in 2000, former pastry chef Peter Towler has been perfecting his recipes for more than three decades, making the factory the much-loved foodie destination it is today.

After the pandemic prevented diners from visiting Mad O’Rourkes in person, the company launched its Pies by Post service, bringing boxes of their Black Country classics to the masses.

Customers now have the option of selecting some of Mad O’Rourkes’ most popular flavors to enjoy in the comfort of their own homes.

The Jack the Lad Pie is available to diners at Mad O’Rourkes Restaurant now, or, for those who want to try it at home, the Pie is available at www.madpiesonline.co.uk for home delivery via the Pies by Post service.

Read more: Aldi Launches Largest Vegan Line Ever, Including These New Items

Read More: These Are Birmingham’s Best Vegan Restaurants To Try In Veganuary

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