A vegan KitKat McFlurry just hit the McDonald’s menu. Here’s where to find it.


International fast-food giant McDonald’s is branching out into dairy-free desserts with the addition of the vegan KitKat McFlurry to its sites in Germany. The new McFlurry is made with a dairy-free soft cream base – which McDonald’s introduced in Germany in 2020 – along with pieces of vegan KitKat V and sweet strawberry sauce.

“Vegan and vegetarian meals haven’t been a niche trend for a long time – and we, as a brand, also want and will continue to grow here. Becoming better also means innovating, for our business and our planet,” said Susan Schramm, Marketing Director of McDonald’s in Germany, in a press release: “Our new vegan chocolate soft serve combination brings even more variety to our colorful McFlurry world and thus meets the exact taste of our dessert fans.”

The vegan soft serve base can also be ordered as part of a McSundae and, in addition to the vegan KitKat bars, other vegan toppings include Oreo pieces. VegNews contacted McDonald’s North America to inquire about its plans to introduce similar desserts in the United States.

Nestle

McDonald’s puts vegan KitKat bars in its McFlurry

The new dairy-free McFlurry was made possible with the launch of KitKat vegan bars. Last year, Nestlé launched KitKat V, a vegan replica of KitKat chocolate bars, in stores across the UK. KitKat vegan bars are also available in other parts of Europe, as well as Australia, Brazil and other countries.

“Our challenge when we decided to create a vegan KitKat was to recreate this iconic product using plant-based alternatives. To achieve this, we worked very hard to find the right balance between the milk alternative and the cocoa “, said Louise Barrett, head of the Nestlé Confectionery Products Technology Center, in a press release. “The result is a vegan chocolate that we are very proud of, and I hope all KitKat fans will love it as much as we.”

While KitKat bars in most regions are produced by Nestlé, in the United States they are produced by Hershey’s, which has not announced plans to launch vegan KitKat bars in the United States.

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McDonald’s rolls out the McPlant

While vegan KitKat McFlurry has yet to hit McDonald’s global menu, the fast-food chain has worked with vegan brand Beyond Meat to explore plant-based food products through its McPlant platform. So far, the three-year collaboration has resulted in the launch of the McPlant burger at McDonald’s locations in multiple regions.

In the UK, the McPLant arrived on the menu last September. There it is served as an all-vegan build featuring a Beyond Meat patty with ketchup, mustard, special vegan sauce, onions, pickles, lettuce, tomato and vegan cheese on a bun vegan with sesame seeds. By adding the vegan burger to its menu, the chain has announced its aim to become the market leader for vegan fast food in its UK and Irish stores by 2025. The aim is part of its mission to become a net zero in the region in 2040 and globally by 2050.

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In North America, the McDonald’s McPlant trial has been underway since last November, when it launched the burger, which is served with dairy components, in select locations in the United States. After a successful initial trial, McDonald’s expanded the test to approximately 600 additional locations in February. Although reports of whether or not the McPLant will expand to McDonald’s national menu have been mixed in recent weeks, Fast Company recently shared a video interview with McDonald’s Global CMO Morgan Flatley that looks promising.

“As we tend to do at McDonald’s, we really want to make sure we do it right…we want to create a delicious product that will be enjoyed by all of our consumers,” Stanley said, mentioning that McDonald’s operates 40,000 restaurants and serves 70% of the consumer sector in the United States. “It certainly took longer than you would have liked, but the good news is that we are confident in what we just launched with Beyond Meat and are really excited to release it.”

For more on vegan at McDonald’s, read:
How to Eat Vegan at McDonald’s
Vegan spam is back on the menu at McDonald’s in Hong Kong
McDonald’s signs deal with Beyond Meat to launch plant-based options

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