American Airlines partners with black-owned dessert company


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A business that started in a single mother’s home has taken off thanks to this new partnership. (AP Photo/Wilfredo Lee, File)

PA

Single mother Tamara Turner started baking cakes in her kitchen when she founded her company, Silver Spoon Desserts, in 2017.

Little did she know, a few years later her cakes would be offered to customers in heaven.

Turner has partnered with American Airlines to offer him Bundt cakes to customers on flights between 900 and 1,499 miles, elevating her business in ways she couldn’t expect, Turner said in a video announcing the partnership.

The idea for a dessert company first germinated in Turner’s mind at 4:30 a.m. on July 25, 2017, Turner recalled.

“I was like, ‘What am I supposed to do with my life?’ The answer came…as the reassuring voice of God whispered to me: cakes first!” Tamara said on her website.

Turner initially considered serving her desserts on a commercial airline because she loves air travel so much, she told American Airlines. During her proposal, she presented different cakes to senior board members and was later invited aboard.

“There were quick, on-the-fly changes,” Turner said. “I went from 500 cakes to 100,000 cakes. … We can’t lower the goal, we have to increase the effort.

According to American Airlines, Turner’s home baking business soon moved to a 16,000 square foot facility in Chicago. While the partnership means her business will reach new heights, Turner still has goals for how her cakes can make a difference on the pitch.

“I want to give back to other single moms. We will hire single mothers at a living wage…we will also have mentors for them…so they can become economically viable,” Turner said. “So they can take care of their children.”

By providing mentors such as bankers, lawyers and more, Turner hopes to support single mothers, she told American Airlines.

“It means so much to me, because I was a single mom and I know this struggle all too well,” she said.

Alison Cutler is a national real-time reporter for the Southeast at McClatchy. She graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and previously worked for The News Leader in Staunton, VA, an affiliate of USAToday.


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