Brazil targets over $415 million in revenue at Gulfood – News


The traditional fair participant is a consolidated partner in the region and expects to generate more than $415 million in business



Brazil showcases the best of its beverage and food exports, bringing 114 companies to the 26th edition of Gulfood. — File photo

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Published: Sun 13 Feb 2022, 15:04

Brazil showcases the best of its beverage and food exports, bringing 114 companies to the 26th edition of Gulfood, which kicked off at the Dubai World Trade Center on Sunday.

The South American nation, which for more than seven years has participated in the largest F&B exhibition in the world, will focus on presenting the healthy açaí dessert. The national pavilion is decorated with fruit and product tasting motifs, specially personalized by a Brazilian chef. Brazil is one of the largest producers and exporters of acai in the world.

“We come to Gulfood with 114 companies and two daily cooking shows. As a traditional participant of the fair that takes place in Dubai, we are a consolidated partner in the region and expect to generate more than 415 million dollars in turnover,” said Lucas Fiuza, Commercial Director of ApexBrasil.

The Brazilian Agency for the Promotion of Trade and Investments (ApexBrasil) brings together 67 companies, out of these 114 participants present in the national pavilions, beverages, cereals, meat and chicken. 30 others are taken by the Brazilian Association of Animal Proteins (ABPA), with which the agency develops the international promotion of the sector; and 17 others are supported by the Brazilian Association of Meat Exporting Industries (ABIEC), with which the agency also promotes the internationalization of the sector.

“Dubai is a business hub for the Middle East due to its strategic location and business environment. Individually, the UAE moved from 22nd place among Brazil’s top buyers in 2017 to 15th place in 2019, with a 1.34% share of the $1.35 billion total,” Fiuza said.

“In addition to attracting thousands of buyers from around the world, Gulfood presents the main trends in the food and beverage market, particularly mobilizing opinion makers and specialized media in the Arab market”, he said. he adds.

Greater diversification

Of the total food products exported from Brazil in 2019, approximately 90% were in the meat, sugar and alcohol complex, cereals and soy sectors. This proves a high concentration in these products and validates the need for greater diversification and support for other sectors such as coffee, fruit, processed foods, sweets and beverages.

In addition, the national pavilion space will host two daily cooking shows with Brazilian chef Bruno Ambar. In the beverage pavilion, there will be a special menu of mocktails (mocktails) inspired by Brazilian music; coffee and coffee-based beverages, açaí and others.

To take advantage of Expo 2020 Dubai, ApexBrasil is also organizing a cooking show with chef Thiago Castanho, who presents a menu with delicacies from the Amazon region at Gulfood on February 17, bridging the two events in which Brazil is in good place. gift.

To explore more broadly the opportunities that Gulfood 2022 will open up for Brazilian businesses, ApexBrasil uses the Brazil Business Match (BBM) digital platform. Hosted on the BBM site, the platform serves to simplify research and access to the Brazilian market and opens the possibility of meetings between international buyers and Brazilian companies, since the match can evolve into a business meeting within of the tool.

The virtual environment has another advantage for Brazilian exhibitors: a physical business card with QR code that can be distributed by the company representative to interested buyers visiting the show. Thus, the contact does not necessarily need to be made at that time. By accessing the QR code, the importer is directed to the tool so that contacts can continue on the web, as well as subsequent business meetings.

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