New Delhi [India], Dec. 24 (ANI / NewsView): Yu, a local consumer brand that is reinventing packaged foods with their 100% natural, preservative-free instant meal bowls, has launched instant dessert bowls in 3 unique flavors, namely Gajar Halwa (INR 125), Moong Dal Halwa (INR 130) and Multigrain Halwa (INR 125).
With the launch of Instant Halwa bowls, the brand has now completed its breakfast (Instant Oat Bowls), lunch and dinner (Instant Pasta Bowls) segments, with the dessert segment becoming a true all-day meal supplier. .
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Yu’s Instant Halwa bowls are handcrafted using traditional slow cooking techniques to rekindle a sense of nostalgia by bringing back authentic taste and flavors. Additionally, Instant Halwa Bowls are made by seasoned Amritsar confectioners who have ensured that these iconic Indian sweets stay true to their roots, even when served in an instant format. The process of preparing halwas is completely effortless – ready to enjoy in just 3 minutes by simply adding hot water.
With advanced freeze-drying (freeze-drying) technology, consumers can now enjoy fresh, seasonal halwas all year round. The Instant Gajar Halwa Bowl will only use the freshest red carrots available during winters to maintain the legacy of one of the country’s favorite halwa. The Instant Multigrain Halwa Bowl, a one-of-a-kind ‘contemporary’ halwa, is made from ragi, millet and whole wheat flour, making it extremely nutritious. All halwa bowls are made with pure desi ghee and come with a sachet of cashew, almonds, raisins and pistachio topping.
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Commenting on the launch of the new range, Bharat Bhalla, Founder and Executive Director of Yu Foodlabs, said, “We are delighted to present the Instant Dessert Bowls in 3 Variations, which are an indulgent addition to our functional SKUs (Instant Pasta & Oat Bowls). Our traditional handcrafted recipes ensure that when our customers of all ages taste halwas it takes them back in time providing them with a momentary escape from their otherwise hectic and hectic lives. It is important to note that the launch complements our very product line as well as we will be serving “all day” meal options.
Varun Kapur, Founder and Executive Director of Yu Foodlabs, said, “These are really my favorites! Our chefs have done an amazing job crafting handcrafted halwas in an instant format allowing everyday consumers to savor these popular Indian delicacies hassle-free. True to our brand and philosophy, our delicious line of Instant Halwa bowls contain ZERO preservatives or artificial ingredients and taste as good as they are fresh. We are very happy with this addition to our existing products which makes our line truly All Day.
Inspired by the Nasa SpaceX 2020 mission, Yu uses highly advanced biochemical processes that avoid denaturation caused by conventional dehydration and allow foods to retain their original taste, aroma and texture upon rehydration.
Yu’s Instant Meal Bowls have a 12 month unrefrigerated shelf life, are free of preservatives and additives, and come in attractive, eco-friendly paper (not plastic) packaging that is food grade and fully recyclable.
Yu is on track to sell 100,000 meal bowls in the first quarter of its launch (ie by December 31, 2021). Yu’s proprietary website manages 28,000 PIN codes across India. Additionally, Yu’s products are available nationwide on all major e-commerce platforms like Amazon, Big Basket, and Flipkart.
Its meal bowls are currently available in over 500 modern and general-purpose commerce stores in Delhi NCR like Modern Bazaar, 24×7, Reliance, Spencer’s, SPAR, 37 Krishna Marche, etc. Offline distribution in Delhi NCR is expected to reach over 1,500 stores by March. 2022. The brand has also advanced its launch in Mumbai MMR and will launch its products in 50 leading stores by January 2021, while growing to more than 500 stores by March 2022.
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