We reached out to Melissa Trimmer, Executive Pastry Chef at Dawn Foods, to learn more about single-serve desserts, which continue to grow in popularity, especially as IRI data shows the majority of U.S. households are composed of 1 to 2 people.
What are some creative examples of new ideas for individual desserts?
Whether serving cookies, brownies or even slices of cake or pie, single serve desserts offer the opportunity to take a classic dessert and give it a twist with unique flavors that can be customized for consumers. Creative ideas for these desserts can include:
- Offer layered cake slices with unique flavors like birthday cake and strawberries and cream
- Take brownies to the next level by incorporating different flavors like marshmallow or mint
- Indulge in nostalgic flavors like pink lemonade to top cookies or slices of cake
- Create Rice Krispie cake pops in fun shapes and characters for the holidays or parties.
How can retail bakeries plan special promotions that convey value and enjoyment?
Bakeries can capitalize on this trend by prominently displaying the prepackaged and single-serve desserts they sell in a window display or in the front of the store to increase foot traffic. Decorated or holiday-themed products — like red, white, and blue for the 4th of July — can be an easy way to drive interest and sales. Desserts decorated with bright colors or using unique flavors can also attract customers’ attention and make buying a single-serve dessert more personalized and special.
What about online?
Bakeries can have a dedicated section on their website to promote single serve desserts and highlight the range of options for sale as well as the benefits of buying prepackaged and single serve desserts – less food waste, added convenience and customizable flavors and dessert choices.
What are the must-have trendy flavors?
Fruits like berries, coconut, and citrus are all hot flavors for summer. Smoky flavors or something that reminds us of grilling will always be popular – think pineapple, grilled desserts or smoked ingredients. Light, fruity and floral flavors prevail with an emphasis on berries and melons.
Any decorating ideas in particular?
Think fun flavor combinations that both draw on nostalgia and incorporate bright, fun colors. It’s true that we eat with our eyes first, so selling a single-serving item must have a big impact since you’re selling it to an individual rather than a group. Showcase items that can be cut easily or cleanly or even make mini products – don’t underestimate cute wrappers!