Frisch’s Big Boy Announces James Walker as New CEO | Company


CINCINNATI–(BUSINESS WIRE)–August 5, 2022–

Today, Frisch’s Big Boy, the 75-year-old American comfort and casual dining brand, announces the hiring of its new CEO, James Walker. Walker, an accomplished restaurant industry veteran, hails from Nathan’s Famous.

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James Walker, CEO of Frisch’s Big Boy. (Photo: BusinessWire)

“Fewer and fewer restaurant brands today have the kind of heritage that Frisch’s Big Boy has. People in and around Cincinnati have an emotional connection to this brand,” says James Walker, CEO of Frisch’s Big Boy. “As the brand celebrates its 75th anniversary this year, I couldn’t be more excited to join an incredible team that understands this connection. My role is to guide us in enhancing our brand equity.

Walker, whose long career of working with traditional brands to stay true to their core beliefs and culture while updating the food and customer experience, brings to the brand more than 30 years of top management experience. level in hospitality and retail. Walker previously held positions at well-known brands such as Nathan’s Famous®, Baja Fresh®, Cinnabon® and Subway®.

As North American Vice President of Subway®, Walker oversaw their 28,000 restaurants in the United States and Canada and was instrumental in launching the delivery program, menu transformation and menu transformation program. Subway renovation. While at Nathan’s Famous, Walker repositioned the brand as “The Flavor of NY” and successfully expanded the sandwich menu offerings to drive both average and check frequency.

Walker holds a Master of Business Administration (MBA) from Duke’s Fuqua School of Business and has received certificates and degrees from several institutions and colleges, including Yale’s School of Management and Harvard’s Business School. Additionally, in 2017 and 2020, he was Reader’s Choice for the Nation Restaurant News “Power List” of notable restaurant executives.

For more on Frisch’s Big Boy, visit. www.frischs.com

About Frisch’s Big Boy

Founded in 1947, Frisch’s Big Boy restaurants have always served home-cooked meals, prepared to order in their own kitchens at a reasonable price. The signature double-decker burger, the “Big Boy,” features fresh, never-frozen beef patties, a double-decker bun, and Frisch’s original tartar sauce that customers rave about. An all-you-can-eat soup and salad bar as well as homemade soups and dressings, hand-fried onion rings, homemade pies and desserts, and fresh cookies are also served daily. Home of burgers, unlimited weekend breakfast bar and beloved mascot Big Boy, serving food, fun and family memories for 75 years. The brand consists of more than 100 company-owned locations and franchise partners in Ohio, Kentucky and Indiana. For more information, visit Frischs.com.

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CONTACT: Kate Laird

Trevelino/Keller

404.214.0722 ext. 125

[email protected]

KEYWORD: OHIO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL RESTAURANT/FOOD BAR/BEVERAGE

SOURCE: Frisch’s Big Boy

Copyright BusinessWire 2022.

PUBLISHED: 08/05/2022 15:00 / DISK: 08/05/2022 15:02

http://www.businesswire.com/news/home/20220805005420/en

Copyright BusinessWire 2022.


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