Small Business Saturday is almost here, and many local businesses are hoping people will remember supporting those who make the local economy what it is.
“We are very grateful to our customers who support us and buy small, rather than going to a big box store like Target or Walmart,” said Mackenzie Smith of Smith’s Candies, a third-generation candy store in Myerstown.
Pennsylvania small businesses make up about 98% of the state’s overall business, according to the Pennsylvania Small Business Development Centers.
Small businesses, which are defined as those that employ less than 500 people, make up 99.9% of all businesses nationwide, according to the Small Business Administration.
Awareness of Homeless Veterans:Camps raise awareness, funds for homeless veterans
Big purchase figures expected this holiday season
In 2020, online shopping increased by more than 30% from the previous year, according to a report from the U.S. Department of Commerce. That number is not expected to slow down anytime soon.
According to a recent survey released by the National Retail Federation and Prosper Insights & Analytics, nearly 2 million more people than last year are expected to shop from Thanksgiving Day to Cyber Monday this year.
The survey found that 30.6 million people planned to shop in-store or online on Thanksgiving Day, 108 million on Black Friday, 58.1 million on Small Business Saturday, 31.2 million on Sunday and 62 , 8 million on Cyber Monday.
Local businesses hope to attract buyers
Local businesses hope to attract some of these buyers on November 27, but they may not have to put in too much effort.
A Red Egg Marketing survey found that 83% of consumers say they would rather buy from a local business than a large one, and 84% say they would pay more to support the local business.
Smith said Smith’s Candies has seen an increase in the number of buyers this year.
“We bring those nostalgic candies that you can’t find anywhere else, and we have loyal customers,” she said. “We are just grateful to all of them.”
She added that the candy store doesn’t have solid plans for promotions, but they still participate in Black Friday, Small Business Saturday, and Cyber Monday.
The store has a wide range of products, such as American and German gummy bears, Swedish fish, dried fruits, salted and unsalted nuts, chocolates and more. For customers who cannot make it to the store, delivery is available anywhere in the United States.
You can visit them online at smithcandiesmyerstown.com or in store at 114 W. Lincoln Ave., Myerstown.
Honored Military:Indiantown Gap Cemetery Chaplain Memorial
Family meeting:German-born siblings meet for the first time in Lebanon
Another busy candy store, Wertz Candies, is located in downtown Lebanon. They offer House Opera Fudge, Creamy Vanilla Fudge coated with a smooth dark chocolate shell, other homemade chocolates, classic homemade caramel corn and more.
Owner Richard Wertz said they were more worried about having enough staff for small businesses on Saturday, but are confident they will have customers.
“Saturday is generally a good day regardless of the promotions,” he said.
Wertz Candies also ships. You can visit them online at wertzcandies.com or in their Lebanon store at 718 Cumberland St., Lebanon.
Buy local for something unique
One of the reasons people are choosing to shop locally this year is because of the unusual items they can find in mom-and-pop stores in their area. Lebanon County has a lot to offer, and as the busiest shopping weekend of the year approaches, many will be announcing various promotions and sales. Some of them include:
Antiques Black Swan– 61 W. Front St., Palmyra
With over 60 dealers under one roof, Black Swan Antiquities has something for everyone. Before heading to this antique store in Palmyra, make sure you have enough time to browse the wide variety of collectibles, antiques, and more.
The tweed weasel– 1148 Heidelberg Ave. – Upper level, Schaefferstown
Do you have an art lover to buy? Find original pieces at The Tweed Weasel. Their 3,000 square foot gallery features folk art, antiques, clothing, jewelry, holiday pillows, Christmas decorations, wreaths and more.
The Aegean table– 849 Oak St., Lebanon
Do you know a foodie who would love the gift of Greek cuisine? The Aegean Table is a specialty food store offering a variety of oils, vinegars, olives, honey, baklava, and other Greek foods. This community-centric restaurant encourages shoppers to stop by and see them for Small Business Saturday.
“Supporting the little ones is important because it’s about supporting your neighbors and building your community,” said co-owner Rita Vranesic.
Carriage house style– 75 W. Main St., Lebanon
Carriage House Style has something special planned for Small Business Saturday this year. At their location in Lebanon from 9 a.m. to 3 p.m., they will have photos with Santa, homemade baking, gifts, jewelry making and more. Later in the day, from 2 p.m. to 6 p.m., join Carriage House for food trucks, Bungalow 717 cigars and Under the Bridge cider.
Owner Jane Schott-Yorty opened her store on Small Business on Friday three years ago and says supporting small businesses is extremely important.
“Small businesses really are the landscape of your community, and if they disappear, your landscape is drastically changed. I think that through the pandemic, everyone saw how important it is to support the local. “
Her store offers handmade jewelry, candles, wall and interior decorations as well as locally made clothing created by more than 30 artists in Lebanon.
Gift cards are still popular giveaways
Gift cards remain a preferred gift option, according to the National Retail Federation survey, with spending on gift cards expected to total $ 28.1 billion this year. Buyers plan to purchase an average of three or four cards this year at an average price of $ 48.92 per card, including restaurant cards, department store cards, bank-issued gift cards, and cards. of coffee.
One store in Lebanon that offers gift cards is Sydney Roasting Co. This small cafe, located at 720 Quentin Road, Suite 3, offers a variety of coffee drinks, desserts, breakfast sandwiches, salads and more. products such as French Press coffee makers, T- shirts, mugs and bags of local coffee to prepare at home.
Buy a gift card online at sydneyroastingco.com/products/sydney-roasting-co-gift-card.
You can ask other restaurants or cafes if they offer gift cards or certificates to easily support the little ones and give a gift that will be used.