Selling alcohol is a way for businesses to increase their sales and expand the products they sell.
But businesses looking to serve alcoholic beverages have a few steps to go through before they can sell them.
“So you walk up and say, ‘I want a beer and wine retail license. We say, ‘OK, here’s a four-page application to fill out. We have to schedule a background check with the PD, we also have to do an inspection with, a city inspection and the fire department. And then we’ll take you to the board and ask for approval on this. Once it’s approved, you can begin the state process,” said Derek Hackett, public information officer for the town of Minot.
There are 105 active licenses for the sale of alcoholic beverages in Minot.
While liquor licenses have a cap of 1 per 1,000 population, beer and wine licenses do not.
Guilty Sweets has only been open for a few months and soon they will be able to serve beer and wine.
“We do a lot of deli meats,” owner Sarah Massey said. “We started with dessert first, then charcuterie. And now they can be on a bit of an equal footing. And I have someone who studied wine who wants to come and do a beer and wine pairing class with our charcuterie, so we just gave a few more options.”
Next door, another local business, Prairie Sky Breads, already has its beer and wine license.
Massey says she thinks the new drink offerings will attract more people.
“Maybe different demographics,” Massey said. “Because we’re going to be doing happy hours from 5 to 7 p.m., Wednesdays, Thursdays, and Fridays.”
Hackett says selling alcoholic beverages expands the company’s market.
“Maybe have later hours because usually beer and wine are consumed later in the day or in the evening,” Hackett said. “Maybe they could have specials or do hoops or things like that. So it can really open their horizons to the product they are selling rather than their normal type of product.
Massey says that as a new company, it is always looking for ways to improve.
“That’s always the goal,” Massey said. “When you’re just starting out you want to know where you can increase sales and where you might need to make some adjustments and I think that will help.”
The city requires businesses to renew their licenses annually.
Starting in March, Guilty Sweets will offer brunch boards and mimosas on Saturdays.