Fast-food giant McDonald’s has been targeted for raising prices, but all may not be what it seems.
A comparison using the Frugal Feeds website, which is not affiliated with the restaurant, claimed that a number of Macca items had risen in price over the past three years.
For example, he puts a big Big Mac meal at $10.55 in 2019 while on the MyMacca app it’s currently listed at $12.10.
But, when ordering the same meal on UberEats, the price jumped to $13.80.
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Like all businesses, a spokesperson for McDonald’s Australia revealed that outside factors – such as a franchisee’s ability to set their own prices and rising production costs – have impacted prices over the past few years. last years.
“As individual businesses, McDonald’s prices are set at the restaurant level,” the spokesperson told news.com.au.
“Like all businesses, we review menu prices from time to time and take into account several factors, including the higher cost environment in which we operate.
“While this may result in slight changes, Macca’s is committed to delivering great value to our Australian customers.”
Meanwhile, the spokesperson said there will always be a value commitment to customers.
The Macca spokesperson added: “For example, through our always-on currency menu and through regular promotions and limited-time offers.
“Earlier this year, we launched our first national loyalty program – MyMacca’s Rewards – which offers customers 100 points for every dollar spent, redeemable for offers such as discounted menu packages and free menu items, including coffees, McMuffins, Cheeseburgers, Big Macs, salads, fries, wraps, desserts and more.
“It’s been hugely popular – we’ve had millions of subscribed customers since launching in March.”
The concern over rising prices started after two Reddit threads took aim at the prices.
One thread asked what subtle signs of the recession people were seeing in Australia, and one person replied that prices at McDonalds were going up.
Another person said on a different threat: “Macca’s prices are not worth the food they offer.
“I’m 30 and I remember being able to get a hearty meal and a cheeseburger for $10 about 10 years ago.
Now the price of a single large meal is $12+ and the contraction has hit as hard as inflation.