Siwar Foods, a Saudi FMCG company, has signed a formal agreement with Saudi Airlines Catering Company (SACC) that will see the two companies work together on food solutions for different business segments.
The ready-to-eat and time-saving food market continues to grow in Saudi Arabia and research conducted by Siwar has highlighted that consumers are open to purchasing frozen convenience foods, the taste, variety, quality and affordability being the most important factors of choice.
Additionally, the business foodservice market is growing as businesses seek to balance choice and quality with affordable and flexible menu options.
Commenting on the agreement, Loaye Al-Nahedh, CEO and Founder of Siwar, said, “We are delighted to continue our relationship with SACC and look forward to a mutually beneficial partnership where we can bring together our unique experiences and further strengthen our positions. in the market.”
Siwar’s product range currently includes meals and desserts, available at major retailers across Saudi Arabia, through Siwar’s website and online app, and from a growing number of “Chef” vending machines. in a Box”.
Siwar Foods, is a new Saudi FMCG company focused on redefining the time-saving food business in Saudi Arabia and the region. Built on an agile business model, it works with leading suppliers to bring ready-to-eat products to market, with an omnichannel presence in retail, online and at “Chef in a Box” vending machines, a first for the region. “With our commitment to sustainability and an eco-friendly business approach, we are proud to align with Vision 2030,” the company said in a statement. –TradeArabia News Service