KANSAS CITY – Recent restaurant deployments reflect consumer ambitions to not drink alcohol or eat plant-based foods at the start of the year.
For ‘Dry January’ attendees, the Hard Rock Café features an alcohol-free menu featuring strawberry and basil lemonade and a mango and berry cooler. To support “vegan” efforts, Chipotle Mexican Grill offers plant-based chorizo and Cold Stone Creamery has partnered with Danone North America to introduce a new non-dairy frozen dessert. The Yogurtland frozen yogurt chain serves plant-based brown sugar vanilla, formulated with oat milk, for a limited time.
“With more and more people leaning towards a plant-based lifestyle and aiming to start 2022 with healthier food choices, we couldn’t be more thrilled to offer our new oat milk option.” said Brittany Knollmiller, senior director of marketing. “We are proud to celebrate the New Year with a delicious vegan flavor that anyone can enjoy. “
Other chains have taken a different approach, launching nostalgic indulgences not quite suited to New Year’s resolutions. Sonic Drive-In and The Habit Burger Grill both serve signature versions of classic melting patty sandwiches, and White Castle has a collection of Sloppy Joe Sliders. The ice cream flavor of the month at Baskin-Robbins is Magic Layer Bar, incorporating chewy coconut and graham cracker crumbles into French cream ice cream with a swirl of ganache.
“We think the combination of ingredients we chose for the January Flavor of the Month must have really set the tone for the magic that we’re going to bring to our customers this year with our exciting new flavor line,” said Shawn-Marie Allan, Research and Development Technologist for Baskin-Robbins. “Magic Layer Bar is a ball of pure happiness and a wonderful way to celebrate the spirit of a New Year.”
Krispy Kreme aims to meet consumers in the middle, launching an assortment of chocolate-glazed miniature donuts with the suggestion that “an occasional little treat can help you meet those New Year’s resolutions,” said Dave Skena, chief marketing officer. .
View a slideshow of the new menu items.