Sports Bar Rival launches new football menu

Chili’s might not be the first bar/restaurant you think of when it comes to watching your favorite football team. Buffalo Wild Wings has staked this territory, along with a number of other chains, including BJs Restaurant (IRBJ) falling further into the “sports bar” space in front of the Brinker International property (TO EAT) Chilli’s.

Now, however, Chilis wants to own football season and has created a new happy hour and drinks menu that will be offered exclusively at its bar during football games. Hours will vary depending on the market (and, in some cases, local laws), but the chain would like to point out that “when football is on, happy hour is on at Chili’s.”

“We’re taking our bar experience to the next level this football season and doubling it down with deals on beers and a whole new range of games, including nine new wing flavors and a Chili’s Philly that won’t disappoint. Plus , we’re ‘introducing America to Texas’ favorite way to drink tequila with Chili’s Ranch water,” said George Felix, Chile Marketing Manager. “Our guests can come to Chile all season long to watch their teams favorites while our team serves up an awesome new menu.”

The promotion appears to be tied to National Football League games, not college football, but this may vary depending on location.

Chili’s wants to be an NFL destination

After spending last season dealing with covid-related restrictions in at least some markets, the 2022 NFL season will mark a return to normalcy for the sports bar industry. Chili’s wants to stand out with both prices and a special menu.

The chain offers drink deals on beer, cocktails, and shots. It highlights Chili’s Ranch Water, which the company has called a “Texas staple.” It’s a simple three-ingredient drink, Patron Reposado Tequila, club soda, and a little lime. It’s not the only new drink on the menu, though.

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“We’re calling all new hits with PB&J (Skrewball Peanut Butter Whiskey, Chambord Black Raspberry Liqueur), Lemon Drop (Deep Eddy Lemon Vodka shaken with simple syrup and lemon) and Green Tea (Jameson Irish Whiskey shaken with Peach Schnapps and lemon sour, topped with Sprite) now on the menu,” the company explained.

Chili’s will also offer a “secret” menu including “an Iceberg, Modelo topped with a frozen margarita, and a Michelada, Modelo with a Bloody Mary mix, lime juice, and Southwestern Cajun rim.”

Chili’s wants to draw people to its bar during NFL games by offering a special happy hour menu that will only be served when football is in progress. The new menu includes 10 “bar bites” with prices starting at $5.

“Since we all know you can’t have football without wings, Chili’s offers nine bold flavors of wings, from our famous House Spicy Mango Habanero BBQ, all served with curly fries and our homemade Ranch,” explained the company. “Our White Queso Curly Fries come with a side of homemade ranch and the option to load them with bacon and jalapeños.”

The chain will also offer its version of a Philly cheesesteak and what it calls a “Grown-Up Molten” for dessert, which it described as “a fan-favorite melted chocolate cake served with a sidecar. of Skrewball Peanut Butter Whiskey”.

With the NFL season kicking off, Chili’s has already added the new menu nationwide. Times and attendance will vary and football fans should check here for hours at their local location.

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