Sugar Factory menu offers sweets, drinks and food in downtown Indy

Let the posing and displaying begin.

Sugar Factory American Brewerythe candy store and restaurant chain known for its mega cocktails, shakes and colorful Instagrammable spaces has landed at Circle Center Mall.

And there are many chances to feel the urge to order.

Insane milkshakes are served in chocolate-covered mugs and topped with caramel waffles, a slice of cheesecake or iced cupcakes.

An order of Nutella Banana Milkshake ($19) topped with chocolate-dipped bananas, a unicorn spiral lollipop, and a candy necklace might sound good until you see the Cookie Monster Make shake. a Wish ($21) that comes in a mug sprinkled with chocolate chips and chocolate chip cookie pieces and topped with a cookie and a blue glazed donut with a frosted blue cupcake on the side.

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Shiny $39 cocktail tumblers smoke and bubble like infusions in cauldrons.

Looking at the list of tens, one could settle for The Big Cloud, a blue raspberry flavored drink with vodka, pineapple, peach and melon and topped with blue raspberry cotton candy; but there’s also the Candy Shop, a mix of peaches, pineapple and orange juice with brandy, tequila and rum and topped with gummy candies, sour peach slices and candy rings. the Peach.

The Sugar Factory opened quietly at 49 W.Maryland St. this weekend after several delays from its scheduled April 1 launch. Saturday was the first day for reservations, with places limited so as not to overwhelm new staff and avoid long wait times for orders.

The brand is powered by stars

Guests found a high-energy vibe here — it’s family-oriented — with plenty of 2010s pop and R&B on the playlist.

And the celebrities arrive, assures the direction.

That’s the Sugar Factory thing, with over-the-top milkshakes, desserts and drinks.

Founded as a high-end tailoring boutique in Las Vegas in 2010, Kim Kardashian and Britney Spears pictured with her rhinestone-studded Couture Pops suckers helped the brand take off. (Spears’ former longtime manager Larry Rudolph is a partner.)

The Big Cheesy is a monster burger at Sugar Factory during opening weekend on Saturday, April 16, 2022 in downtown Indianapolis.

A video wall and monitors show stars who have visited various sugar factory sites. The drinks menu is framed by photos of artists (J-Lo, Kanye, Ice-T) taken in stores, and some tumblers are made with celebrity-owned spirits, including Dwayne “The Rock” tequila. Johnson, Bruno Mars rum, and Nick Jonas tequila. More than a dozen cocktails are actually created by stars. The Big Cloud was developed by Nick Cannon, while 50 Cent created the Candy Shop, which uses his Branson Cognac.

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The grand opening on April 23 is expected to be a spectacle, regional manager Donnie Eversole said, with Cannon doing a DJ set and other celebrities lining up to attend.

“We always like a very soft opening and that kind of leads,” he said. “It’s going to be crazy.”

Lobster popsicles

Drinks and sweets are in the spotlight, but the restaurant offers an extensive menu with a variety of entrees (fried macaroni and cheese popsicles, $15), salads, sandwiches, and entrees, including pastas. , roast salmon, and steak and lobster dishes.

Her signature rainbow sliders are sandwiched between brightly colored buns ($25); the Flaming Hot Cheetos monster burger ($21) is served on a Cheetos-crusted toasted bun.

Rainbow Sliders put on a colorful display at Sugar Factory during opening weekend on Saturday, April 16, 2022 in downtown Indianapolis.

“We have everything from steak to lobster – surf and turf – and then all the gourmet monster burgers in between. So we really hit all the elements of a good menu,” Eversole said.

There will be a weekend brunch starting next week. Look for stacks of rainbow-colored pancakes. Another pancake will be topped with ice cream and cotton candy.

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The menu doesn’t contain any items that scream Indiana, but Eversole said the chain expects to find a local signature dish to add.

“We haven’t found that thing for Indy yet, but I’m sure it’s coming; because we know it’s there. It’s a gourmet city.

Customers should expect the milkshakes to take up to 25 minutes to prepare, as the cups must be covered when ordered.

There is also a mandatory 20% service charge, including 17% for service personnel.

Pretty in Pink is a first

The Indianapolis Sugar Factory is the last of about 30 stores and the fourth in the Midwest, behind stores in Chicago; Rosemont, Ill.; and a store at the Mall of America in Minnesota.

Downtown convention activity — the weekend saw many costumed visitors to the Indiana Comic Convention — factored into the venue selection.

“It’s just a super market. We like to be around conventions,” Eversole said. “We have one of the best corners downtown.”

The 9,657 square foot space that was the former Palomino Restaurant & Bar features an indoor dining room that seats 184 people – including cozy alcoves with tables for six – a bar section that seats 12 people and a outdoor patio for 32 people.

Nevaeh Jones, left to right, Ashley Walker and Nariah Woods pose for photos in front of the Pretty in Pink Photo Wall at Sugar Factory during opening weekend Saturday, April 16, 2022 in downtown Indianapolis.  They are celebrating Ashley's 17th birthday.

In the confectionery space where Couture Pop lollipops sell for $25 each, bins of bulk candies line one wall and a crate holds homemade donuts, cheesecakes, cookies and French macarons daily.

The Indianapolis store debuts the chain’s first dedicated Pretty in Pink Café candy space with a candy heart-shaped wall and floral ceilings, designed to appeal to a younger clientele. Think elementary school.

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The pink space will have its own menu, including pink pancakes for brunch,

“It’s going to appeal to a different age demographic,” Eversole said. “It’s a perfect birthday situation. I think we’re going to have a lot.

It worked for Kora Bass, a seven-year-old girl who, with her father Ben, was downtown for comic con. Passing the store, she spotted the walls decorated with pink roses and dragged her father into the store. Within 10 minutes they were seated and she was sipping a non-alcoholic version of The Big Cloud and ordering rainbow sliders.

“She loves anything pink,” he said. “When she saw that, she had to come in.”

Carter Casse enjoys his Ccokie Monster Insane Milkshake at Sugar Factory during opening weekend on Saturday, April 16, 2022 in downtown Indianapolis.

When it comes to birthdays, the service staff at Sugar Factory in Indianapolis quickly gained experience helping guests celebrate.

Aliyah Dean, along with her family and friends, toasted her 13th birthday with sliders on Saturday.

She knew the restaurant was where she wanted to celebrate. She had celebrated her 12th birthday at a sugar factory in Las Vegas.

“I really liked it, so I wanted to come here,” she said. “It’s so much fun. It’s very kid-friendly.

Sugar Factory, 49 W. Maryland St., 463-217-0383,, is open from 11 a.m. to 11 p.m. Monday to Thursday; 11 a.m. to 1 a.m. Friday; 10 a.m. to 1 a.m. on Saturday and 10 a.m. to 11 p.m. on Sunday.

Contact IndyStar reporter Cheryl V. Jackson at [email protected] or 317-444-6264. Follow her on Twitter: @cherylvjackson.

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