Dessert has traditionally been the weak point of many fast food companies – while favorites like McDonald’s (MCD) – Get the McDonald’s Corporation report McFlurry and Wendy’s (MAGNIFYING GLASS) – Get the Wendy’s Company report (The)‘s Frosty exists, most fast food menus are small in size and rarely go beyond milkshakes or the occasional pie or donut hole.
This is why it is all the more surprising that the Yum! Brands (YUM) – Get yum! Report Brands Inc. The company partners with Milk Bar, a New York dessert chain that popularized the Cereal milk (milk ice cream with cereal-like crunchy chips as a garnish) as well as refined desserts such as confetti birthday cake and truffle cake.
From Founder Christina Tosi spear in 2008, with seed funding from restaurateur and Momofuku founder David Chang, Milk Bar expanded to 12 locations across the United States and Canada.
What does a Taco Bell truffle look like?
With its cakes selling for over $60, Milk Bar has built an upmarket, hip bakery brand – celebrities like Kendall Jenner and Seth Rogan have been pictured go out from the East Village flagship store.
The product resulting from the Taco Bell collaboration can then be described as a kind of high and low dessert. The Strawberry Bell Truffle will feature vanilla cake with a fudge center and strawberry chunks dipped in strawberry milk.
The truffles are also topped with a strawberry corn cake coating and tiny pieces of Taco Bell’s Crunchy Taco Shell for crunch.
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“We’ve been putting ideas on the whiteboard and doing seemingly endless R&D, but the brains of our culinary team, led by Vice President Anna McGorman, have struck sweet gold with this unique dessert that contains such a delicious flavor and is a true meeting of minds that I love coloring outside the lines,” Christina Tosi, founder of Milk Bar, said in a statement. “We’re glad you’re grabbing a bite!” »
Now in its testing phase, the Strawberry Bell truffle this new product will be sold at an Orange County Taco Bell (14042 Red Hill Ave. in Tustin, CA) and two Milk Bar locations in New York City (1196 Broadway at 29th Street) and Los Angeles (7150 Melrose Avenue) between August 4 and August 16 (or while spaces are exhausted.)
Wait, is it really real?
Two truffles will sell for the low price of $2.99, but those living outside of those two cities will have to wait for a nationwide rollout to follow or not.
This isn’t the first time Taco Bell has tried to play the cereal game since in 2015 it launched a donut hole coated with Cap’n Crunch cereal.
The chain has, over the years, rolled out a number of limited-time desserts that were not part of its permanent menu, such as the caramel apple empanada or the long gone Cinnamon Crispas 1980s strawberry sauce.
And while generations of visitors grew up seeing it on Taco Bell in the 1990s and 2000s, the Choco Taco only made a brief reappearance in February ahead of Unilever. (UL) – Get the Unilever PLC report‘s Klondike announced it was discontinuing dessert for good last week, sparking a lot of outrage online.
“The Strawberry Bell Truffle is the first mashup of its kind to be served to consumers at scale by our brands,” Taco Bell Executive Chef Rene Pisciotti said in a statement. “This one-of-a-kind truffle is the friendship-fueled realization of a concept made possible by a mutual dedication to innovation.”