The blue apron adds breakfast to its menu


NEW YORK – Blue Apron (NYSE: APRN) is adding quick and delicious breakfast recipes to its menu as the company continues to expand its offerings to meet customer demand. Available to order from today, the options are part of Blue Apron’s complementary offerings, expanding the product line beyond appetizers, side dishes and desserts.

“In a recent survey, over 35% of customers who participated told us they wanted to see breakfast recipes on our menu. They asked and we delivered,” said John Adler, Vice President Culinary of Blue Apron.

Designed to be ready in 15 minutes or less, Breakfast Add-ons are creative and tasty recipes, giving customers easy options for busy weekdays. They feature classic breakfast ingredients with an elevated twist.

“When we were designing these recipes, we wanted to go beyond the basics and explore multiple breakfast formats, from traditional to more indulgent options, while providing interesting flavor combinations that our customers have come to expect from us,” continued Adler. “For example, our breakfast sandwiches feature smoked cheese, spicy mayonnaise, salty prosciutto, and a fluffy potato bun, and our breakfast tacos combine melty white cheddar cheese that balances perfectly the smoky heat of chipotle sour cream.”

Recipes are available by rotation on the Blue Apron website and mobile app and will include:

  • Fried Egg and Prosciutto Sandwiches with Smoked Gouda and Calabrian Mayonnaise
  • Cheesy Egg and Pepper Tacos with Chipotle Sour Cream
  • Buttermilk and cornmeal pancakes with maple syrup, figs and pistachios
  • Creamy Spinach and Egg Sandwiches with Parmesan
  • Sourdough French Toast with Cherries, Maple Syrup and Almonds

“As the culinary team, we plan to continue to iterate on breakfast options based on guest feedback,” Adler added. “We want to further expand the add-ons category, as well as our offerings as a whole, to continue to give customers the flexibility to make choices that better suit their lifestyle.”

To learn more about the culinary inspiration behind breakfast supplements, visit

About the Blue Apron

Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that allow home cooks to embrace their culinary curiosity and put their abilities to the test to see what difference cooking quality food can make in their lives. . Through its mission to spark discovery, connection and joy through cooking, Blue Apron continuously strives to bring incredible recipes to its customers, while minimizing its carbon footprint, reducing food waste and promoting diversity and inclusion.

Forward-looking statements

This press release contains statements regarding Blue Apron Holdings, Inc. and its future expectations, plans and prospects that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. To this end, any statements contained in this document that are not statements of historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by words such as “may”, “should”, “expects”, “plans”, “anticipates”, “anticipates”, “could”, “has intention, “target,” “plans,” “intends,” “believes,” “estimates,” “predicts,” “potential,” or “continues,” or the negative form of these terms or other similar expressions. Blue Apron has based these forward-looking statements largely on its current expectations and projections regarding future events and financial trends that it believes may affect its business, financial condition and results of operations. These forward-looking statements speak only as of the date of this press release and are subject to a number of risks, uncertainties and assumptions, including, without limitation, the company’s ability to continue expand its product offerings; the company’s ability, including timing and extent, to successfully support the acceleration and execution of its growth strategy; its ability to sustain any increase in demand resulting from both its growth strategy and the COVID-19 (coronavirus) pandemic; changes in consumer behavior that could lead to reduced demand for its product offerings; its ability to maintain and grow its brand value and reputation; general changes in consumer tastes and preferences or consumer spending, including due to inflation or other adverse economic factors, whether as a result of the COVID-19 pandemic or otherwise; its ability to comply with changed or new laws and regulations applicable to its business or the impact such compliance may have on its business; its ability to obtain and maintain intellectual property protection; and other risks described in more detail in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021 filed with the SEC on February 25, 2022, and in other documents that the Company may file with the SEC in the future. The Company undertakes no obligation to update any forward-looking statements contained in this press release as a result of new information, future events or otherwise.

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