The Blue Apron expands the menu to the most options yet


NEW YORK–(BUSINESS WIRE)–Blue Apron (NYSE: APRN) has expanded its food and wine offering to the most options yet, with additional four-serving recipes, expanded add-ons and newly added premium sparkling wines.

“Over the past few years, we’ve focused on providing the right variety, flexibility and choice to meet our customers’ needs in the kitchen,” said Josh Friedman, product manager at Blue Apron. “The extended Family Friendly and Add-on options continue to provide the variety of weekly menus that our customers have come to expect from us and offer choices such as wellness, vegetarian and premium recipes.

The company now offers 58 weekly food options, which has more than tripled the variety of choices on its menu since 2019.

Blue Apron’s chef-designed four-serving menu now offers 12 weekly options, including more vegetarian and wellness recipes, as well as Craft and Premium options that offer unique protein combinations and flavors.

The new expanded weekly add-ons build on the popularity of the category. Now, with three times the weekly choices than when the company launched Add-ons last year, customers can order a la carte breakfast, appetizers, salads, desserts and protein from responsible origin.

Additionally, Blue Apron plans to offer three unique new premium sparkling wine varietals available in its marketplace and as part of customer wine subscriptions. Designed by its in-house wine team and produced in California, the sparkling wines were created using a traditional method.

The varietals are available in 750ml bottles and include:

  • Blue Barrel Brut – a dry and light wine designed to perfectly complement the majority of Blue Apron recipes

  • Blue Barrel Brut Reserve – a rich and complex range of notes with layered flavors, designed for a more upscale special occasion

  • Blue Barrel Brut Reserve Rosé – an elegant, lightly colored rosé with aromas of red fruits, designed to be enjoyed at a festive event

Sparkling wine is particularly user-friendly and will provide a new learning experience for many customers. The new wines pair particularly well with more decadent dishes, such as Blue Apron’s Premium recipes, and a range of company staples.

To visit BlueApron.com to try the new menu options and BlueApron.com/wine to learn more about the Blue Apron Wine Subscription.

About the blue apron

Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that allow home cooks to embrace their culinary curiosity, challenge their cooking abilities, and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon neutral meal kit company and is focused on bringing amazing recipes to its customers, while promoting planetary and dietary wellness for all.

All wine orders are shipped and sold by Blue Apron Wine, Napa, CA.


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