You’ve booed and heard videos of them “exploding” into a cluster of marshmallows drenched in chocolate milk.
You may have even indulged yourselves in their joy during the dark days of the pandemic.
But we bet you didn’t know where they started – in the kitchen of a California company that had no idea it would one day start a global food trend.
“One October morning two years ago, I woke up with my phone going crazy,” recalls Max Debbas.
Max is the president of Debbas Gourmet, a family-owned chocolate factory in Fresno.
In 40 years, they’ve grown from a small ice cream shop run by Max’s father and mother to a large maker of artisanal chocolate products with customers all over the world.
Yet that success hadn’t prepared him for the kind of colossal sales that lay ahead – starting that October morning, when call after call about the viral fame of hot chocolate bombs poured in.
Debbas Gourmet was the first to come up with the concept of chocolate bombs years ago, he says. The company has been producing them from 100% chocolate for private label customers since 2017.
There was no such product for several years until 2019, when other companies started making them, but from cocoa instead of chocolate.
Then, in the winter of 2019, inventive TikTokers came up with their own recipes for making cocoa bombs at home – and a viral food trend was born.
By this time, Debbas Gourmet had recently launched her own label, A’cappella, and sold the hot chocolate bombs under the name “BevBombs”.
And overnight, their sales skyrocketed.
“It literally exploded,” he says. “We were getting calls from everyone, from Costco, from a lot of people … so we quickly started producing them at full speed, and we haven’t slowed down since.”
Not only did they not slow down, but they’ve now released several new flavors of the Bev Bombs.
Besides the classic chocolate original, you can now buy them in Raspberry Chocolate, Peppermint White Chocolate and Pumpkin Spice.
Max says each bomb is made from real chocolate.
“We use all-natural ingredients, there is nothing artificial, no flavors, no fake chocolate or coating,” he says. “The marshmallows, even, they are gelatin free, they are kosher, all handmade.”
If you want to try the Bev Bombs, you can buy them at Costco or at the Debbas Gourmet website.