This Company Charges Gross Customers Double The Price


A UK cafe owner charges customers more than double the price if they don’t place their orders politely. The Manchester Evening News reports that the cafe has adopted the policy in pursuit of “good vibes.” Read on to find out what the owner has to say about it, how often customers get the rudeness surcharge, and how Twitter reacted.

1

Same drink, different prices, depending on your mood

Usman Hussain, 29, opened Chaii Shop in Preston, Lancashire, earlier this year; the café offers chai, donuts, street food and desserts, as well as a sliding scale. He recently posted a sign explaining that customers pay different prices for the same drink, depending on how politely they order. A ‘Desi Chai’ is £5, while ‘Desi Chai please’ is £3 and ‘Hello, Desi Chai please’ is only £1.90.

2

“A good reminder to use your good manners”

Usman said the awards reinforce the cafe’s “good vibes only” policy. “I think it’s a good reminder to use your manners because unfortunately sometimes we need a reminder,” Usman said. “We’ve never had a problem with rude customers, but since we got the sign, people are definitely coming in more openly and laughing with us. For me, the most important thing in my business is walking through the door and to be treated like you “I am a welcome guest in our home. It’s nice to have that mutual respect.”

3

Best price rarely charged

Usman said he was inspired by an American cafe that tried politics a few years ago and “decided to bring the idea to our store because it fit our concept perfectly.” He said it has rarely been necessary to charge customers the highest price. “If a customer doesn’t use their manners, I show the sign and they immediately ask again more politely,” he said. A lot of people can be quite rude in the morning when they wake up, but when they see the sign, it makes them think.”

4

Help people “let their guard down”

“At the end of the day, you never know what someone goes through to make them rude, but it helps them let their guard down,” Usman said. “It gets them all talking – like an icebreaker – and that’s what we all are.”

5

Social media react

On Twitter, the story was widely endorsed. “Great idea,” said one Twitter user. “The saddest part of the story is reminding customers to be polite…” “It costs nothing to have manners, or less in this case!” a commenter wrote. “A very good morning to you. I love coming to your wonderful establishment and enjoying delicious Desi Chai for 10p,” another suggested.


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