UK’s favorite free-from brand continues exceptional growth


Kirsty’s, the UK’s favorite free-from brand, continued its meteoric rise with revenue up 11.5% in 2021.

The brand has experienced exceptional growth in a range of lines with dessert sales up 59% year-on-year, pizza up 29% year-over-year and dishes up 10% year-over-year.

Kirsty Henshaw, who started the business from humble beginnings at her kitchen table, is not resting on her laurels despite the success and strives for continued growth.

Kirsty comments: “This has been an incredibly difficult year for me personally, my wonderful colleagues and the company in general. However, our drive and determination to continue to be the UK’s premier product free food brand shone.

“We are delighted to have increased turnover and sales of key lines this year and by 2024 we are targeting annual turnover of £ 25million, which we will secure through investments in production, development of new products and new marketing channels. “

Kirsty’s investment in the business has continued, despite the challenges posed by the pandemic, with 25 new jobs created in 2021 with the potential for 25 additional new jobs to be created in 2022.

This year, Kirsty’s new product development saw the brand launch gluten-free and dairy-free Chinese and Indian chilled ready meals designed to cater to the roughly 18 million people in the UK with food allergies or intolerances.

The line was launched with two of the country’s favorite dishes, chicken tikka masala and sweet and sour chicken, with the aim of clearing a £ 2.7million sub-trade in Chinese and Indian chilled ready meals.

Kirsty continued, “New product development is at the heart of our business. Our desire to make the UK’s most popular dishes that reach millions of free consumers is what keeps us going.

“We’re excited to have showcased what we expect to be popular meals for our current and new customers and look forward to seeing where the development of our new products takes us in 2022.”

Over the coming year, customers can expect to see several other new products developed by Kirsty’s on the shelves and these new introductions will include other vegan dishes that have already proven to be popular. In January of last year, Kirsty’s Lentil Cottage Pie sold 15% off its regular counterpart as people looked to cut down on meat in an easy way.

This was made possible after Kirsty’s invested £ 2million in a state-of-the-art factory in Harrogate which continued to help the brand focus on new product development and achieve exceptional growth.

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