Over the past year, Wendy’s (MAGNIFYING GLASS) – Get Wendy’s Corporate Report focused more on value than innovation. The chain shifted attention from its 4 for $4 to give more attention to its $5 Biggie Bag. He did this by limiting the selection to the cheapest menu choice and making the $5 offer the one where you can pick any sandwich you want.
And while rivals like Restaurant Brands International (RSQ) – Get the Restaurant Brands International Inc report Burger King and Yum! Brands (YUM) – Get yum! Report Brands, Inc. Taco Bell is constantly releasing new items, Wendy’s has chosen to focus its efforts on its core menu, but its focus on value doesn’t mean it won’t add new menu items. CEO Todd Penegor spoke about the balance of the business during his call for first quarter results.
“We’re working so hard on our schedule to make sure we have digital deals in our app, keep working to make sure we have a 4 for $4 deal there, redeem people in the Biggie Bag of 5 $, which is compelling value, doing the things we need to do on the innovation front to continue to keep our menu fresh and top of mind with consumers,” he said.
Now Wendy’s has a significant new menu innovation for one of its most iconic products that should delight its regular diners and attract stale customers.
Wendy’s protects the Frostys
Wendy’s has a very unique item in her Frosty. It’s not exactly a shake and not quite an ice cream. It’s sort of somewhere in between, but customers have made this item one of the most popular fast food dessert options.
The chain has rarely deviated from the original chocolate flavor which was the only Frosty offered from 1969 until 2006 when the chain added vanilla. Wendy’s has offered Frosty Sundae a few times, including earlier this year when it tested three sundae variations.
Scroll to continue
- Frosty Sundae Marshmallow Charms: A vanilla or chocolate frosted topped with Lucky Charms marshmallows, Ghirardelli Sea Salt Caramel Sauce and whipped cream.
- Classic strawberry sundae: A vanilla or chocolate frosted garnished with sprinkles, strawberry sauce and whipped cream.
- Frosted sundae for chocolate lovers: A Ghirardelli chocolate sauce with vanilla or chocolate frosting, pieces of Oreo cookies and whipped cream.
This test was never introduced nationally, so you see how well the chain has protected its signature dessert. Now, however, Wendy’s has a new Frosty flavor and will bring it nationwide in June.
Wendy’s has a new frozen dessert
Wendy’s will introduce a new Frosty flavor this summer, to chew reported for the first time, but to do so, one of its two classic flavors will disappear for a while. The fast food chain will add a Strawberry Frosty which is “a classic Vanilla Frosty mixed with a fruity strawberry syrup.”
But as the corporate menu gives, it also takes away because most Wendy’s locations only have the capacity to serve two Frosty flavors at a time.
According to the company’s unverified memo, in conjunction with the launch of the new Strawberry Frosty, Wendy’s will be removing Vanilla Frosty from national menus throughout the summer to maintain a two-flavor Frosty program – Strawberry and Chocolate. The Vanilla Frosty will return to restaurants in early September 2022,” Chewboom reported.
The change will not affect the Frosty-cinno coffee drink as this drink uses a vanilla Frosty mix that has not been frozen (a chocolate version is also available).