Where women entrepreneurs exchange their startup ideas


`We Hub Launchpad: Where women entrepreneurs exchange their startup ideas

Sitting in a glass-fronted room facing Lake Durgam Cheruvu in WeHub’s Jubilee Hills office, aspiring female entrepreneurs from across the state interacted with Sid’s Farm founder Kishore Indukoori and three other officers. Sid’s Farm is an eight-year-old dairy startup.

Vakula Sharma, the founder of “PulpBrew”, a startup selling ready-made smoothies, was one of the participants. She shared her mantra of using fruit pulp instead of flavored powders for smoothies. But she had a few questions: “How am I going to market it? How am I going to differentiate it from a Maaza or any other major juice brand? How am I going to convince a regular Maaza buyer to try it?”

Kishore Indukuri replied, “It’s a trial and error method. Listen to your customers and keep changing.”

Like Vakula, female entrepreneurs selling different products ranging from smoothies to organic mosquito repellents to millet, jowar sweets were enthusiastically talking about their startups and asking Kishore and her team for branding and marketing advice.

We Hub Launchpad is a program where experts from different startups and companies come to share their success stories.

“It is a very useful initiative as I cannot go directly to the Sid’s Farm office and meet the CEO. We Hub brings such people to us. It gives an easier networking space unlike BNI and other groups where we have to pay a huge sum. Also, at such meetings, we meet women with similar goals and we can exchange our ideas, “said Vakula. “Not only that, there are times when we feel depressed. Sessions like this are inspiring and remind us not to quit,” she added.

Kishore said such initiatives are very important to empower women entrepreneurs. In the meantime, he shared his story from Sid’s Farm.

Kishore, an alumnus of IIT Kharagpur and the University of Massachusetts, quit his job at Intel in the United States and returned to India to pursue his passion, agriculture. His interactions with some of the farmers and his observations made him realize that there was a shortage of unadulterated milk.

He started in 2012 by buying 20 cows and establishing a dairy farm in Hyderabad. With the idea of ​​providing pure and healthy milk, free from antibiotics, hormones, preservatives and other harmful adulterants, he started Sid’s Farm in 2014.

“We started to learn in depth about customer issues. We fundamentally understood milk. And for the past eight years, we have never added water to milk,” he proudly said.

One of the unique features of Sid’s Farm is its extensive milk testing. “Usually, milk is supposed to be consumed immediately. But we consume it after a while. Cooling milk is the first step to preserving it. Nowadays, many adulterants and preservatives like hydrogen peroxide, baking soda and even antibiotics are added to Drinking milk with antibiotics will make a person immune to the effects of antibiotics causing long term problems,” Kishore said.

Sid’s Farm carries out several tests to verify the presence of each of these adulterants and preservatives. “It is the most tested milk,” he added.

Regarding his association with We Hub, Kishore said they intended to share learning that could also help other entrepreneurs. “Furthermore, the majority of our customers are women, which means that in most households milk purchasing decisions are made by women. We are here because of them. so our way of giving back to them,” he said.

Kishore said plans to tie up some of these entrepreneurs, particularly in the dairy industry, are in the works. To all those entrepreneurs listening intently to his team’s session, Kishore urged them to pursue their passion.

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