Winston Starts Companies Wins Startup Stage Honors | Company

Village Juice & Kitchen and Wellnecity advance on the Summit stage

Winston-Salem, North Carolina (JULY 29, 2022)—Winston Starts announced this week that Village Juice & Kitchen and Wellnecity have been awarded Summit-level status at the Winston-Salem-based accelerator. Winston Starts has three stages of development for startups: Basecamp, Ascent, and Summit.

Basecamp is for early-stage companies that are still refining their value proposition and are still proving customer validation, as well as companies with early customer validation that need to develop the core processes needed to scale. .

Ascent is for companies that have clearly demonstrated customer validation; started to generate significant, replicable and growing revenues; and are well on their way to putting in place the processes, infrastructure and team needed to be venture capital ready.

The Summit stage is for sophisticated, fast-growing companies with fully realized business models and finances. They have leadership maturity, reliable revenue streams, and a fully scalable business model.

“Village Juice & Kitchen and Wellnecity have built on the resources of Winston Salem’s startup ecosystem and are now generating consistent revenue growth and creating jobs in the local community,” said Stan Parker, President of Winston Starts. “We are very proud of both companies and their significant accomplishments.”

Juice & Kitchen Village is a forward-thinking restaurant committed to bringing healthy, delicious food to everyone. Village Juice & Kitchen was established in 2014, selling cold-pressed juices under a tent at the local farmer’s market. It has since grown to eight full-service restaurants, each with an extensive and creative menu of fresh and prepared foods from salads, cereal bowls, plant-based smoothies, toast, raw desserts and more. Moreover. For more information, visit

“Being part of Winston Starts has allowed us to learn from mentors who have achieved some of the same goals we’ve identified for our business,” Village Juice and Kitchen founder Nate Atkinson commented. “Our core mission is to bring healthy, delicious food to as many people as possible and Winston Starts has allowed us to accelerate that mission at a pace that would otherwise have taken us years to achieve.”

Welfare® is a venture capital-backed innovator reshaping healthcare in the United States. The company uses technology to help self-insured employers manage rising health care benefit costs while improving employee outcomes. This is accomplished by creating an Information and Fulfillment Center to provide an easy way for employers and their consultants to manage their health plans like a Fortune 100 company. For more information, visit

“Winston-Starts has provided immense energy to our startup efforts. Access to community leaders to test ideas, experienced vendors who provide essential services, flexible space, and peers struggling with similar issues has greatly improved our success and likelihood of long-term viability,” said said John Quinn, founder and CEO of Wellnecity.


Winston begins is a nonprofit accelerator that helps start-ups get started with a long track and unparalleled resources to successfully scale their businesses. Based in Winston-Salem, North Carolina, the organization offers expert mentorship, one-on-one coaching, state-of-the-art office space, and discounted professional services to member companies. For more information, visit

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